Buying a new phone has become quite the difficult task if you consider the amount of options available and the ones which are announced to arrive. It can be hard to make sure you get the best value for your money and to also have a mobile phone which you will love. Buying a mobile phone from a gifts shop is even more complicated but get it right, and the results will be great.

When it comes to mobile phones, Apple has the leading position, not necessarily due to their products but due to their marketing skills which made the iPhone series the most desired mobile phones on the market. Desirability is one thing, but functionally and performance are totally different things. It’s true that there are so many accessories for an iPhone that you can never get bored with and at the end of the day it is a good phone and it would make for a good gift.

The thing that makes the iPhone 4 seem less impressive is the Samsung Galaxy S II which is so fast that it makes any other mobile phone look like a brick. Not to mention that it is also very thing and it looks great. The AMOLED screen offers a very bright display and the combination of these factors (speed, design and display) makes the Galaxy S II the phone to beat right now.

For the BlackBerry fans, the Bold 9900 is the best way to go. It has a touchscreen and a QWERTY as well as the keyboard we are used to and the picture is very sharp as well. The BlackBerry mobile phones remain a good option when it comes to buying something new and it is actually all about taste in this matter. If you like the design, it will make the perfect choice.

Last but not least we have the HTC HD7, the best from Windows. While it may not the fastest thing on the market, the fact that it has a Microsoft OS with a direct streamline view with Facebook, Twitter and email, which makes it pretty useful. The choices are all there and depending on how you or the person receiving the gift plans on using the mobile phone you can find the perfect choice. Of course, new mobile phones will appear with new applications and smarter features but this only makes the choice you make even more important because it needs to keep up with whatever the feature brings; at least until you get a new one.